Job Information
About the Position
Introduction
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care
Overview
Job Summary
The Marketing Communications Manager is responsible for overseeing the Marketing Communications function at Werfen’s Transfusion and Transplant technology centers, including enhancing Company image and communications to internal and external customers. Ensures that Company branding, advertising, support materials, and other communications are consistent with the Company’s strategic vision, messaging and image.
Responsibilities
Key Accountabilities
- Acts as Transfusion and Transplant Brand Champion for Werfen Transfusion and Transplant Technology Centers
- Ensures compliance with Werfen global branding standards and guidelines
- Manages quality process to ensure that all Transfusion and Transplant marketing material receives the appropriate approval before it is released
- Supports distribution and version control of marketing materials
- Manages annual review of marketing materials
- Manages storage of marketing materials and image banks
- Supports, coordinates and represents Transfusion and Transplant product lines for the global Werfen website
- Manages periodic Marketing newsletters, website updates, webinar outputs, and technology center social media submissions
- Executes light graphic design work
- Supports the planning and execution of Transfusion and Transplant technology center events including tradeshows, scientific advisory meetings, global marketing meetings, etc.
- Ensures successful and efficient relationships, processes and collaborations with other entities within Werfen Transfusion and Transplant and across Werfen
Networking/Key Relationships
- Global SBU Marketing Teams
- Commercial Marketing Teams
- Werfen Global Communications Teams
- Quality Systems Teams
Qualifications
Minimum Knowledge & Experience required for the position:
- Bachelor’s degree in marketing or related field required.
- 3+ years of marketing experience in the regulated medical device/invitro diagnotics industry highly preferred.
Skills & Capabilities:
- Advanced knowledge of graphic design software, ex: Photoshop, InDesign, Illustrator and Microsoft Office (PowerPoint, Excel, and Word) required.
- Excellent oral and written communication skills, project management and organizational skills required.
- Proven track record of success in leading multiple projects to achieve goals and timelines.
- Working knowledge of in-vitro diagnostics field is preferred.
Travel Requirements:
Approximately 10%
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.
www.werfen.com