Product Specialist Molecular Diagnostic

Job Overview

Post Date
Number
WEBIT-2024-000027
Job Function
Marketing
Location
Milano
Country
Italy

About the Position

Job Summary

Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.

Key Accountabilities

  • Support for the launch of new products of the business line.
  • Provide all necessary and up to date marketing informations and tools (es. presentation, HTA tools, ecc.) to Sales department to assist them in achieving business goals.
  • Create and keep up to date documentation of business line and promotional material (es. scientific posters, brochure, flyers).
  • Consult scientific literature regarding Werfen products and competitors ones.
  • Prepare technical documentation needed for tenders and offers.
  • Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users)
  • Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leader and to reinforce the value of the product and innovative scientific trends.
  • In collaboration with the Communication Team, plan, organize promote and actively partecipate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
  • Contribute to mantain and develop a network of Key Opinion Leaders in the areas of responsibility.
  • Visit customers for feedback gathering and troubleshooting of Werfen solutions.
  • Manage promotional activities (es. demos) of Werfen solutions to Customer and potential Customers, together with the Sales force.
  • In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales.
  • Support Sales Specialist in the installation of new products and solutions during the launch phase.
  • Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.

Networking/Key relationships

Internal: Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A

External: Customers - EnUsers - Suppliers - Opinion Leader

Minimum Knowledge & Experience required for the position

  • Education: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus.
  • Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
  • Experience in Oncology/Oncohematology will be an advantage.
  • Experience in NGS Target Panels on most common NGS systems is mandatory.
  • Knowledge in whole exome assay is a plus.

Additional skills / knowledge

  • Clinical value of an IVD test.
  • Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software.
  • Operating principles of diagnostic instrumentation for molecular biology
  • Good laboratory practices
  • Statistical knowledge
  • SAP
  • Office 365
  • Language: Italian, native; English, level B2 / C1

Skills & Capabilities

  • Be an effective team member
  • Results oriented
  • Customer oriented
  • Analytical thinking
  • Ability to plan effectively and prioritize activities
  • Solid presentation and training skills
  • Problem solving
  • Innovative thinking
  • Systemic vision

Travel requirements

Up to 50% of working time