Job Information
About the Position
Introduction
Werfen
Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.
Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.
Overview
Product Manager (Worldwide Marketing Acute Care Diagnostics) (Instrumentation Laboratory Company, a Werfen Company, Bedford, Massachusetts): On behalf of a worldwide developer, manufacturer, and distributor of specialized diagnostic instruments for acute care diagnostics products and services, responsible for defining and implementing market requirements for new products. Under direction of a Group Product Manager, perform product management of a dedicated product line. Prepare marketing support program for a specific Acute Care Diagnostics product. Coordinate implementation with technical services and field sales organization and provide marketing assistance to field personnel and customers.
Responsibilities
Specific responsibilities will include:
- Serve as key marketing interface with R&D, Operations, and Quality Assurance / Regulatory Affairs regarding the product.
- Prepare and coordinate marketing support programs. Contribute to planning and creating advertising and promotional materials. Write technical bulletins and customer letters.
- Provide sales and marketing technical training for local sales and marketing staff. Work with field sales and marketing staff to develop training requirements and tools required to introduce new products and sales campaigns for all or part of a product line.
- Make presentations to customers and any external service providers including for example IT partners.
- Work closely with the different commercial affiliates including management, marketing, sales, service, IT teams and others to ensure proper execution of the strategy and programs.
- Understand all maintenance, performance, and advantages of Instrumentation Laboratory (IL) products. Understand technical aspects of IL and competitive products.
- Comfortably communicate the product and the value it delivers to local affiliates and customers.
- Lead field testing and marketing introduction and launch programs.
- Maintain regular communications with technical services, operations, production, as well as commercial teams on problems with instruments and reagents within the product line.
Note: This is a product manager position reporting to a Group Product Manager reporting to a Director of Marketing. The position functions as a Marketing Specialist and does not have direct reports.
This is a hybrid position working 3 days per week at the office in Bedford, MA and 2 days per week from a home office within commuting distance to Bedford, MA. Position requires up to 30% of time on domestic and international travel.
Qualifications
Minimum Requirements: Master’s degree in Business Administration, Marketing, or a closely related field and 1 year of experience in a marketing, product management, sales, application, IT solutions or related occupation within the in vitro medical device sector.
Must also have: (I) Knowledge of in vitro medical device concepts, practices, and procedures; (II) Understanding of various roles in regulated industries and how they interact with product offerings; (III) Understanding of laboratory and clinical workflows as they pertain to diagnostics; (IV) Understanding of developing and deploying marketing strategies for medical devices across global market regions; (V) Background collaborating and working as a member of cross-functional teams from tech, design, and business; and (VI) Must have strong verbal and written communication skills with comfort in speaking with business and technical internal and external stakeholders.
Apply by resume only to acoppinger@werfen.com including MB10042 in subject line.
If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV.
Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.
We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.
www.werfen.com