Marketing Manager Autoimmunity - EEMEA

Job Summary

The Marketing Manager deploys marketing strategy in EEMEA derived from corporate marketing strategy including defining, developing and implementing marketing plans and marketing tools for Werfen solutions across EEMEA territories. He/she acts as the reference person for internal and external stakeholders for marketing and scientific activities for the business line of responsibility and is responsible for increasing brand awareness and adoption of Werfen solution across EEMEA territories.

Key Accountabilities

•    Deploy marketing strategy in EEMEA derived from Corporate Strategy.

•    Define, develop and implement a marketing plan and marketing tools for the Werfen solutions in the EEMEA area and act as a first level marketing reference for distributors to support the local marketing plans.

•    Launch products and solutions in line with the Company strategy, define pricing recommendation, and manage marketing activities.

•    Provide all necessary and updated marketing information and tools (eg. presentations, health economic tools, etc.) to affiliates, channel managers, distributors, KAMs and Customer Support to assist them in achieving the business objectives.

•    Provide product updates within the EEMEA department.

•    Review and update the product price list.

•    Collect data on competition in collaboration with all stakeholders in EEMEA with the objective of analyzing, mapping and communicating the key findings and providing recommendations.

•    Collect scientific information in scientific events (congresses, seminars, symposia...) to identify and engage with Key Opinion Leaders, scientific information that reinforce the product value.

•    Create, maintain and develop a network of Key Opinion Leaders in the areas of responsibility.

•    In collaboration with the Communication Team, plan, organize, promote and actively participate in scientific events to strengthen the scientific knowledge, image and establish the Werfen solutions as the preferred option in patient diagnostic.

•    Work with Werfen SBUs and coordinates with advisors in identifying and characterizing customer needs as well as proposing product improvements, modifications, and new developments.

•    Design, plan, organize and facilitate education programs including dissemination of international guidelines to EEMEA stakeholders.

•    Co-facilitate the Application Training Program taking care of scientific aspects.

•    Collaborate with the channel managers and KAMs, advising the most suitable product solution and in ongoing negotiations in complex and/or new solutions.

Networking/Key relationships

Internal: Sales – Customer Support Department – ICS – Supply Chain – Communication

External: Clients – Users – Suppliers – Distributors.

Minimum Knowledge & Experience required for the position

•        Education: Master’s Degree in scientific disciplines. A postgraduate course in Marketing is a plus.

•        Experience:

• Previous experience of at least 5 years in the Marketing Department in a multinational company in the IVD or Medical Device industry.
• Experience in medical laboratory practice is a plus.

•        Additional Skills/Knowledge:

• Strong knowledge of Marketing
• Strong clinical, medical, POCT and laboratory background is a plus
• Knowledge of basic principles of HTA/Health Economics
• Business acumen
• Knowledge of digital solutions
• IT skills: Microsoft Office, SAP
• Language: fluent English is a must.

Skills & Capabilities

• Flexibility & adaptability
• Attitude to change and continuous improvement
• Analytical thinking
• Orientation to results
• Decision making and problem solving
• Customer Orientation
• Empathy, communication & relational skills
• Teamwork and cooperation.

Travel requirements

Up to 50% of working time.