Marketing Officer

Job Overview

Post Date
Number
BNLX02
Job Function
Marketing
Location
Breda
Country
Netherlands

About the Position

JOB DESCRIPTION: Marketing Officer

 

Title of position: Marketing Officer

Department: Marketing

Location: Based in Breda HQ offices.

Dedication: 3 days per week. (8:30 hrs. to 16:30 hrs.)        

Job Summary

The Marketing Officer plans and implements the organization’s marketing activities and campaigns.

The Marketing officer must have great enthusiasm for B2B marketing and great knowledge of relevant marketing techniques and principles. The ideal candidate will also be an excellent communicator and will have experience in managing different marketing ventures.

The goal is to ensure that the operational marketing efforts of the company add the highest value to its business.

Key Accountabilities:

  • Implementation of the Brand strategy and corporate identity.
  • Implementing the marketing strategy for new and existing products in line with company and division objectives, - including campaigns, events, digital marketing, and PR.
  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Work closely with product management team to define marketing materials and programs as defined by the Marketing Director and Division Director.
  • Manage social media presence and direct programs to improve social media reputation and recognition in alignment with corporate strategy – act as Werfen Benelux Community Manager
  • Delivering communications strategies for the organisation
  • Co-ordinating, implementing and assessing effectiveness of marketing, lead-generation and promotional campaigns aligned with business priorities
  • Lead Direct marketing activities including e-mailing and account-based marketing
  • Creation and publication of all marketing material in line with marketing plans.
  • Utilisation of Graphical design tools to maximize the output of the printing and digital marketing actions.
  • Maintenance of the company website including translation coordination
  • Working closely with design agencies and assisting with new product launches and other digital communication programs.
  • Develop and update timelines and status reports for all projects
  • Responsible for advertising programs
  • Supports other departments by copyediting, proofreading, translating and revising communications
  • Assists in communicating strategies or messages from senior leadership
  • Responsibility on organizing Benelux tradeshow programs and coordinating multidivision
  • Lead Speaker Agreements and sponsoring activities in Compliance with Werfen and External Regulation bodies rules
  • Lead all internal communication activities including News-Flash, New employee introduction, continuous improvement and social initiatives
  • Participates and gives support to cross functional projects
  • Administers the processing of invoices and maintains budget updates
  • Ensures compliance with Werfen Code of Ethics

Networking/Key relationships

  • Directors of Divisions, Customer Service, Finance Manager, QA & RA Manager, Corporate Communications

Minimum Knowledge & Experience required for the position:

  • Education:
  • Bachelors or Masters degree in Marketing
  • Professional chartered marketer (CIM).
  • Proven track record of success in marketing roles.
  • Mastering Graphical design tools
  • Confident, driven and dynamic.
  • Entrepreneurial mindset with the ability to spot original branding opportunities.
  • Knowledge and / or experience with website management
  • Knowledge and / or experience with Google Adwords & Google Analytics
  • Experience with Illustrator and Photoshop
  • Experience in managing LinkedIn pages/campaigns
  • Experience: Minimum 3 years of experience as Marketing Manager, preferably in the IVD Industry or Diagnostics related industry.
  • Additional Skills/Knowledge:
  • Language: Dutch and English, (French will be an advantage).

Skills & Capabilities:

The ideal candidate for this position will exhibit the following core competencies:

  • Delivers results on time
  • Strong stakeholder management and customer focus (internal & external)
  • Excellent levels of communication and listening skills
  • Flexibility and proactivity to a fast-changing environment
  • Acts as a Team player
  • Excellent time-management and a commitment to complete designated tasks in a timely manner, especially documentation such as quotations and tender specifications
  • Understands and respects organizational structure
  • Follow instructions, respond to management direction, take responsibility for his/her own actions and keep commitments.
  • Comply with Code of Ethics of Werfen Group

Travel requirements:

  • Up to 10% of time

Acknowledgement:

The above statements are intended to describe the general nature and level of work being performed by the incumbent. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.

I have read and understand the job description for my position. I agree to comply with the corporate compliance policy and all laws, rules, regulations and standards of conduct relating to my position.

I understand that this does not constitute or contain a contract or employment promise of any kind. Nothing contained herein modifies the at-will nature of my employment with Werfen.