Communications Associate, Events and Digital

Overview

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.  We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Job Summary

Under the supervision of the Sr Manager, the Communications Associate, Events and Digital, is responsible for coordinating highly visible events, including Global and North America tradeshow activity, from pre-event through post-event evaluation. This involves coordination with cross-functional teams, including Sales, Marketing and Service, to ensure timely completion of deliverables. Additionally, Digital Communications Programs, including event promotion and tracking, email and digital marketing, website and social media presence.

Responsibilities

Key Accountabilities

• External Global and National Tradeshows, Major Internal events and Worldwide Digital Communications Program, including tactical campaign development and implementation.
• Manage project planning and execution for key national/global tradeshow programs
• Lead event logistics such as site search and selection, production and design, catering, audiovisual, signage and materials
• Travel to and support offsite events as needed
• Oversee marketing campaigns and strategies to promote exhibitions and conferences
• Contribute to digital marketing program development and execution, including project timelines, implementation of ads and other content, and analysis and reporting of analytics
• Maintain Werfen website, including updates, additions and enhancements
• Contribute to development of content for Werfen’s social media presence (i.e., Twitter, LinkedIn), associated analytics, timelines for posting, approval processes
• Maintain content on Werfen’s digital selling tool platform for the sales force
• Help manage aspects of communications logistics, including billing, budgeting, and submission of regulatory documentation

Networking/Key Relationships

To be determined based on department needs, to include interactions such as:

• Worldwide marketing product managers
• Communications colleagues
• Regulatory
• Medical affairs
• Other stakeholders throughout company
• External trade shows and digital partners

Qualifications

Minimum Knowledge and Experience required for the position

Education:

• Bachelor’s Degree in Communication or Digital Marketing preferred.

Experience

• Minimum of 3 years' experience in Event Planning
• Experience in digital communications/platform
• Experience in healthcare field, particularly medical diagnostics preferred

Additional skills/Knowledge

• Outstanding project management skills with the ability to manage multiple projects simultaneously
• Experience in cross-collaboration with both internal and external entities (i.e., outside partners) to complete projects strongly preferred
• Familiarity with budget management and fiscal responsibility preferred
• Proficient with Microsoft office Suite or related software
• Experience using Hubspot preferred, but not required
• Media Management skills, including familiarity with Various multimedia files

Additional Capabilities

• The ideal candidate for this position will exhibit the following capabilities:
• Excellent organizational and time-management skills
• Strong attention to detail
• Excellent written and oral communication skills
• Ability to self manage, working independently and collaboratively, as needed

Travel Requirements

Up to 10% (domestic and international)

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact NAtalentacquisition@werfen.com for assistance.

www.werfen.com

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